---
title: "Kit alternative"
description: "How Unitpost compares to Kit — pricing, free tier, API design, and where Kit is still the better choice. Plus a one-key migration path."
url: https://www.unitpost.com/alternatives/kit
section: Alternatives
updated: 2026-11-06
---
# Kit alternative

## Unitpost vs Kit

> An email marketing platform for creators (formerly ConvertKit), with forms, landing pages, sequences, visual automations and built-in selling of digital products and paid newsletters.

**Kit free tier:** Up to 10,000 subscribers

**Kit pricing shape:** Paid plans (Creator and Pro) are priced by subscriber count and move up a tier as the list grows. Sales of products and paid newsletters carry a 3.5% + 30¢ transaction fee on every plan, card processing included.

## What Kit does well

- Creator commerce on every plan: digital products, paid newsletters and subscriptions
- Visual automations and email sequences that creators build without code
- Unlimited landing pages and forms, free plan included
- A free plan for up to 10,000 subscribers, plus recommendations and sponsorships to grow the list

## Choose Kit if

- You sell digital products or a paid newsletter to your list
- Visual automations and sequences run most of your email
- You want hosted forms and landing pages without writing code
- You have a large free list and mail it often

## Choose Unitpost if

- Your app sends receipts, resets and alerts to the same people who read your newsletter
- You want a REST API, SMTP and an MCP server on every plan
- You want SMS on the same contacts, API key and bill
- You'd rather pay for what you send than for the size of your list

## Feature comparison

| Capability | Unitpost | Kit |
| --- | --- | --- |
| Free plan | 5,000 emails/month, 200/day, no credit card | Up to 10,000 subscribers |
| What the bill grows with | Sends. Unlimited contacts on paid plans | Subscriber count |
| Selling to readers | Not offered: Unitpost doesn't bill readers | Digital products, paid newsletters and subscriptions on every plan, at 3.5% + 30¢ per sale |
| Automations | Campaigns ship today; automations are in early access | Visual automations and sequences on Creator and Pro |
| Forms and landing pages | Not offered: signups reach Unitpost through your own form and the API | Unlimited on every plan |
| Transactional email | Included on every plan, on the same API and contacts as campaigns | No transactional API or SMTP relay |
| API and SDKs | REST API, SMTP and an MCP server; SDKs for Node.js, Python, Ruby, PHP, Laravel, Go, Java, Rust, .NET | API v4 with signed webhooks and a hosted MCP server; one official SDK, for PHP |
| One-key import from Kit | Migration Assistant reads your account with a Kit V4 key and previews what it can import before writing anything; the migration guide lists exactly what moves | n/a |

## How do I migrate from Kit?

The Migration Assistant reads Kit with an API key it only reads with, and previews what it can import before writing anything. Imports: contacts, unsubscribes and consent, suppressions (bounces and complaints), tags. Partly imports: templates, sending domains, webhooks. Rebuild: segments, topics, api keys. Stays behind: send history and analytics, automations, forms, landing pages and commerce.

Full plan: [Migrate from Kit to Unitpost](https://www.unitpost.com/migration/kit.md)

## FAQ

### Is Unitpost a Kit alternative?

For a newsletter that is part of a product, yes: one API and one contact list for product email and the newsletter, with SMS on paid plans. For creators who sell through Kit or run on its visual automations, Kit is the better tool. Unitpost has no commerce, no hosted forms, and its automations are in early access.

### Can I import my Kit subscribers into Unitpost?

Yes, with a Kit V4 API key. The Migration Assistant brings subscribers with their state and custom fields, tags as segments, bounces and complaints as suppressions, and drafts, recent broadcasts and sequence emails as templates with Kit's Liquid placeholders converted. Unconfirmed subscribers are left out, and Kit segments arrive as names only because Kit's API doesn't say who is in them.

### Can Unitpost sell my paid newsletter?

No. Unitpost doesn't bill readers. Keep products and paid subscriptions in Kit or your payment tool, and send to paying readers from a segment.

## Related

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