---
title: "New collection"
description: "An editorial lookbook: serif headlines, full-bleed photos, a two-up grid."
url: https://www.unitpost.com/templates/gallery/new-collection
section: Templates
updated: 2026-11-05
---
# New collection

## New collection

> An editorial lookbook: serif headlines, full-bleed photos, a two-up grid.

A fashion-house send that breaks the house style on purpose: a tracked wordmark, a photo bleeding to the card's edges, serif headlines, a square-cornered button, two rows of product tiles with prices and colourways, a second photo and a short 'how it's made' note. Square corners throughout.

Category: marketing · Group: Promotions & commerce · Free

Default subject: The winter collection is here

Best for:

- Collection and lookbook launches
- Seasonal drops and editorial campaigns
- Any brand whose photography should lead

Layout, top to bottom:

- Tracked wordmark
- Bleed photo
- Serif headline
- Product tiles
- Bleed photo
- Note

Variables:

- `{{first_name}}` — from the contact (example: Maya)
- `{{shop_url}}` — supplied per send (example: https://northwind.example/collections/winter)
- `{{company_name}}` — supplied per send (example: Alder & Finch)
- `{{company_address}}` — supplied per send (example: 120 Market St, San Francisco, CA 94103)

Preview the rendered email, copy its HTML or React, or add it to a workspace at https://www.unitpost.com/templates/gallery/new-collection.

This Markdown mirror omits the TSX and HTML source — open the gallery page for both, or clone the template into a workspace.

## Related

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- [Abandoned cart](https://www.unitpost.com/templates/gallery/abandoned-cart): Bring shoppers back to a cart they left behind.
- [Birthday reward](https://www.unitpost.com/templates/gallery/birthday-reward): A gift on their birthday: a code, and two things to spend it on.