---
title: "Pricing update"
description: "New plans, explained plainly, with three plan cards side by side."
url: https://www.unitpost.com/templates/gallery/pricing-update
section: Templates
updated: 2026-11-05
---
# Pricing update

## Pricing update

> New plans, explained plainly, with three plan cards side by side.

The pricing-change email that doesn't make people nervous: a headline that says nobody pays more, three plan cards in a row with the middle one highlighted, icon rows on what it means for this customer, and one button. Teal accent. Works for new tiers, price cuts and packaging changes.

Category: marketing · Group: Launches & announcements · Free

Default subject: Simpler pricing, lower for most of you

Best for:

- Pricing and packaging changes
- New plan launches
- Price-increase notices that need to land softly

Layout, top to bottom:

- Logo + label
- Headline
- Plan cards
- What-it-means rows
- Button
- Sign-off

Variables:

- `{{first_name}}` — from the contact (example: Ada)
- `{{effective_date}}` — supplied per send (example: 1 January 2027)
- `{{pricing_url}}` — supplied per send (example: https://northwind.example/pricing)
- `{{company_name}}` — supplied per send (example: Northwind)
- `{{company_address}}` — supplied per send (example: 120 Market St, San Francisco, CA 94103)

Preview the rendered email, copy its HTML or React, or add it to a workspace at https://www.unitpost.com/templates/gallery/pricing-update.

This Markdown mirror omits the TSX and HTML source — open the gallery page for both, or clone the template into a workspace.

## Related

- [Waitlist invite](https://www.unitpost.com/templates/gallery/waitlist-invite): Tell waitlisted users their spot is finally ready.
- [Flash sale](https://www.unitpost.com/templates/gallery/flash-sale): 40% off everything for 48 hours: offer card, code, four product tiles.
- [Discount offer](https://www.unitpost.com/templates/gallery/discount-offer): Share a promo code with a clear, time-boxed offer.