marketingLaunches & announcementsFree

Product launch (dark) email template

The launch email in dark mode by design: a dark card on a black backdrop, a gradient hero with the headline and button, a photo, icon rows for what's new, a stats strip and a contrast CTA card. Every colour is set by hand so it reads the same in clients that don't support dark mode.

Sample data

Free plan included. No credit card required.

Default subject

Introducing {{feature_name}}

Variables

Filled per recipient at send. Contact fields come from the contact; the rest you pass with the send.

{{first_name}}contact: Jules
{{feature_name}}per send: Orbit 2.0
{{cta_url}}per send: https://northwind.example/orbit
{{company_name}}per send: Orbit
{{company_address}}per send: 120 Market St, San Francisco, CA 94103

What's inside

Top to bottom. Every part is a block you can edit or delete.

Wordmark + label
Gradient hero
Photo
What's-new rows
Stats strip
CTA card
Sign-off

Best for

Big-version launches and rebrands
Developer-tool and design-tool announcements
Any send where a dark look fits the brand

How to use it

Built on the Unitpost template library: the same document the visual editor and the send API use, so it just works.

1Sign up free and add it to your workspace in one click.
2Open it in the editor and swap in your copy, branding and links. The variables above fill in per recipient.
3Send it from a campaign, an automation, or the API.

Read the templates guide →