---
title: "Product launch (dark)"
description: "A near-black card, a violet gradient hero and white icons."
url: https://www.unitpost.com/templates/gallery/product-launch-dark
section: Templates
updated: 2026-11-05
---
# Product launch (dark)

## Product launch (dark)

> A near-black card, a violet gradient hero and white icons.

The launch email in dark mode by design: a dark card on a black backdrop, a gradient hero with the headline and button, a photo, icon rows for what's new, a stats strip and a contrast CTA card. Every colour is set by hand so it reads the same in clients that don't support dark mode.

Category: marketing · Group: Launches & announcements · Free

Default subject: Introducing {{feature_name}}

Best for:

- Big-version launches and rebrands
- Developer-tool and design-tool announcements
- Any send where a dark look fits the brand

Layout, top to bottom:

- Wordmark + label
- Gradient hero
- Photo
- What's-new rows
- Stats strip
- CTA card
- Sign-off

Variables:

- `{{first_name}}` — from the contact (example: Jules)
- `{{feature_name}}` — supplied per send (example: Orbit 2.0)
- `{{cta_url}}` — supplied per send (example: https://northwind.example/orbit)
- `{{company_name}}` — supplied per send (example: Orbit)
- `{{company_address}}` — supplied per send (example: 120 Market St, San Francisco, CA 94103)

Preview the rendered email, copy its HTML or React, or add it to a workspace at https://www.unitpost.com/templates/gallery/product-launch-dark.

This Markdown mirror omits the TSX and HTML source — open the gallery page for both, or clone the template into a workspace.

## Related

- [App release notes](https://www.unitpost.com/templates/gallery/app-release): A new version: what's in it, and two buttons to the stores.
- [Pricing update](https://www.unitpost.com/templates/gallery/pricing-update): New plans, explained plainly, with three plan cards side by side.
- [Waitlist invite](https://www.unitpost.com/templates/gallery/waitlist-invite): Tell waitlisted users their spot is finally ready.