Unitpost vs beehiiv

beehiiv is a newsletter platform for publishers, with a website builder, a referral program, an ad network and paid subscriptions around the newsletter. Unitpost covers transactional and marketing email in one product with unlimited contacts on paid plans and a free tier of 5,000 emails a month. Across 9 compared capabilities, Unitpost leads on 4 and beehiiv leads on 5.

Which should you choose?

Choose beehiiv if

The newsletter is the business, with a website, referrals and ads around it
You charge readers for a premium tier
You want growth tools more than an API

Choose Unitpost if

Your newsletter goes to the users of your app, next to product email
You want the API and webhooks on the free plan too
You want receipts and resets sent from the same contact list
You want SMS on the same contacts, API key and bill

What beehiiv does well

Stated plainly, because a comparison that pretends otherwise is not worth reading.

A website builder for the newsletter on every plan
Growth built in: a referral program and an ad network on paid plans
Paid subscriptions with no revenue share, only Stripe's processing fee
A free plan for up to 2,500 subscribers with unlimited sends

Pricing and free tier

Unitpost: 5,000 emails/month, 200/day, no credit card; On paid plans your monthly price is a sending allowance you spend at your tier's rate, and it refreshes every month. Marketing and unlimited contacts are included rather than billed as add-ons.
beehiiv: Up to 2,500 subscribers, unlimited sends; Lite and Pro are priced by subscriber count; Enterprise is quoted. Referrals, the ad network, paid subscriptions, automations and webhooks need a paid plan, and beehiiv takes no share of paid subscription revenue beyond Stripe's fee.

beehiiv pricing and free-tier details last verified 2026-11. Providers change these often — check their pricing page before making a decision.

Feature comparison

Feature and pricing comparison between Unitpost and beehiiv
Capability	Unitpost	beehiiv
Free plan	5,000 emails/month, 200/day, no credit card	Up to 2,500 subscribers, unlimited sends
Newsletter website	Not offered	Website builder on every plan
Referrals and ad network	Not offered	On Lite and above
Paid subscriptions	Not offered: Unitpost doesn't bill readers	On paid plans, with no revenue share beyond Stripe's fee
Automations	Campaigns ship today; automations are in early access	On paid plans: 10 live on Lite, unlimited on Pro
Transactional email	Included on every plan, on the same API and contacts as campaigns	Built for newsletters; sending through the API (Send API) is Pro and Enterprise only
Webhooks	On every plan, free included	None on Free, 3 on Lite, unlimited on Pro
API rate limit	10 requests/second per workspace	30 requests a minute on Free, 180 on Lite, 500 on Pro
One-key import from beehiiv	Migration Assistant reads every publication your key can see and previews what it can import before writing anything; the migration guide lists what moves and the suppression list you copy by hand	n/a

How do I migrate from beehiiv?

Paste a beehiiv API key into the Migration Assistant (it only reads with it) and it previews what it can bring across before anything is written. beehiiv keeps sending the whole time, so there is no gap in delivery.

Imports: contacts, unsubscribes and consent, topics. Partly imports: suppressions (bounces and complaints), segments and tags, templates, sending domains, webhooks. Rebuild: api keys. Stays behind: send history and analytics, automations, website, growth tools and paid subscriptions.

Read the beehiiv migration guide

Switching from beehiiv?

Try it on the free tier first

5,000 emails a month free. Verify a domain, send a test, preview the migration.

Start for free Explore the docs

Frequently asked questions

Is Unitpost a beehiiv alternative?

Only for part of what beehiiv does. If your newsletter goes to the users of an app and you want it on the same API and contacts as product email, Unitpost fits. If the newsletter is the business, with a website, referrals, ads and paid tiers, beehiiv is the better tool: Unitpost has none of those.

Can I import my beehiiv subscribers into Unitpost?

Yes, with a beehiiv API key. The Migration Assistant brings subscribers with their status and custom fields, publications and newsletter lists as topics, segments, posts and post templates, and webhooks. beehiiv keeps hard bounces on a suppression list its API can't read, so the guide has you copy that list across before the first send.

What happens to my paid subscribers?

They import as contacts with their tier in a custom field, so you can send them premium posts from a segment. Billing stays with beehiiv or your payment tool: Unitpost doesn't charge readers.