One price. One allowance. Everything included.
Your monthly price is a sending balance you spend across every channel — and marketing, automations, and unlimited contacts are in the box, not billed separately like everywhere else.
Price is your balance
Every dollar you pay is sending balance — no platform fee skimmed on top.
Everything included
Marketing, unlimited contacts, and automations* on every paid plan — the add-ons that cost 40–50% more elsewhere.
One shared wallet
Email today, SMS & WhatsApp next — plus automations all draw the same balance.
Refreshes monthly
A fresh balance each month. Go over and you keep sending, capped — never a surprise.
*Automations are rolling out — included on every paid plan, with generous run limits announced at launch.
Build your plan
Tell us what you send each month — we'll recommend the cheapest plan that covers it.
Free
For side projects
- Full API, SMTP relay & SDKs
- Visual + React code templates
- Campaigns, segments & tracking
- Ticket support
- Automations (coming soon)
Starter
For production apps
- Everything in Free, plus:
- Full marketing suite
- Unlimited contacts
- No daily sending cap
- Automations (soon)
- Inbound email
- No Unitpost branding
Growth
For scaling teams
- Everything in Starter, plus:
- Higher domains, seats & webhooks
- Priority deliverability
- Dedicated IP (coming soon)
- Sub-account management
Enterprise
Sending 1M+ or need custom terms? Let's talk.
| Free | Starter | Growth | Enterprise | |
|---|---|---|---|---|
| Plans & sending | ||||
| $0 | $10–$80 | $200–$800 | Custom | |
| 3,000 emails | ~20k–125k emails | ~250k–1M emails | Custom | |
| Included | From $0.50 / 1,000 emails / 1k | $0.80 / 1,000 emails / 1k flat | Custom | |
| 100 / day | No limit | No limit | No limit | |
| $1.00 / 1k | $0.90–$0.85 / 1k | Custom | ||
| 7 days ahead | 90 days ahead | 90 days ahead | 90 days ahead | |
| REST API | ||||
| Soon | Soon | Soon | Soon | |
| Audience & marketing | ||||
| 1,000 | Unlimited | Unlimited | Unlimited | |
| Segments, activity & CFs | ||||
| Remove Unitpost Branding | ||||
| Unsubscribe management | ||||
| Soon | Soon | Soon | ||
| Soon | Soon | Soon | ||
| Inbox & infrastructure | ||||
| Verified domains | 1 | 10 | 100 | Custom |
| Soon | Soon | |||
| Open & Click Tracking | ||||
| 1 endpoint | 5 endpoints | 25 endpoints | Flexible | |
| 25 MB | 2 GB | 10 GB | Custom | |
| 7 days | 60 days | 90 days | Flexible | |
| Security & compliance | ||||
| 1 | 3 | 10 | Custom | |
| 3 | 10 | 50 | Custom | |
| GDPR compliance | ||||
| Soon | Soon | |||
| Automated backups | ||||
| Soon | Soon | |||
| Help & support | ||||
| In-app docs & AI assistant | ||||
| 50 | 500 | 5,000 | Unlimited | |
| Ticket support | ||||
| Priority response | ||||
Why our pricing
Metered like the pros — funded by your plan
Usage-priced per channel like Twilio or Bird, but funded by a monthly allowance that refreshes with your subscription — with the whole marketing platform included, not sold back as add-ons.
One wallet, every channel & feature
Every paid tier includes a monthly sending balance equal to what you pay. Spend it on any channel at your tier's rates — email today, SMS and WhatsApp next — and automations draw from the same balance. One converged wallet, no per-channel bundles.
Why our rate looks higher — it isn't
Compared to a bare transactional pipe, sure. But marketing, automations, and unlimited contacts are baked in — the exact add-ons that push Resend, Brevo, and others up 40–50% once you actually use them. Our plan already has them, so the honest comparison is your total bill, and we win it.
Overages, capped
Go past your allowance and you keep sending — pay-as-you-go at your plan's overage rate (a little above your plan rate, so upgrading always wins if you're regularly over), capped at 2× so a spike never becomes a surprise bill.
Questions
Pricing, answered
How does pricing work?
Pick a tier and pay one flat monthly price. That price is also your monthly sending allowance — a dollar balance spent on what you send at your tier's rates. Every feature (campaigns, automations, unlimited contacts) is included; you're only ever metered on sending.
What is the monthly sending allowance?
A dollar allowance included with your plan, equal to your plan price. Sends draw from it at your tier's rate (e.g. $0.50 / 1,000 emails on Starter). It refreshes at the start of every billing period. Email uses it today; SMS and WhatsApp will draw from the same allowance when they launch.
Does unused allowance roll over?
The monthly allowance refreshes each period like the rest of your subscription — it doesn't accumulate. If you regularly need more, move up a plan (or a commit stop) for a bigger allowance and a cheaper rate. When you upgrade mid-period, the unused part of your current allowance carries into the new plan's period.
Do marketing features cost extra?
No. Campaigns, automations, topic unsubscribes, A/B testing, and unlimited contacts are included on every paid tier. A campaign email costs exactly the same as a transactional email — one rate, one meter.
What counts as an email?
Each sent message counts once, regardless of whether it's delivered, bounces, or fails at the provider level. Multiple To, CC, or BCC recipients on a single send each count.
How many contacts can I store?
Unlimited on every paid plan. The free tier is capped at 1,000 contacts to prevent abuse. (We apply a very high fair-use ceiling on paid plans — if you're approaching it we'll reach out, never hard-block your sends.)
What happens if I use up my allowance?
Paid plans keep sending on pay-as-you-go overage at your plan's overage rate (a little above your plan rate — so if you're regularly over, upgrading is always cheaper), capped at 2× your monthly allowance, then sending pauses. The free tier stops at its limit (and its daily cap) until the next cycle or an upgrade.
How are inbound emails counted?
Inbound (received) messages on your verified domains are parsed and delivered to your app via webhook. Inbound is available on every paid plan and doesn't count toward your sending allowance.
Can I switch plans at any time?
Upgrade or downgrade whenever you like. Changes prorate automatically, and on an upgrade the unused part of your current allowance carries into the new plan.
Do you offer annual billing?
Self-serve plans are billed monthly with no commitment — cancel any time. Annual contracts are available for Enterprise; reach out to sales.
Do you offer non-profit or education pricing?
We do. Reach out to sales from a verified non-profit or educational organization and we'll set you up with discounted pricing.
What payment methods do you accept?
All major credit and debit cards via Stripe. Enterprise plans can be invoiced and paid by ACH or wire.
Is the free tier really usable in production?
Yes. It includes the full API, templates, tracking, and deliverability features — sized to get a real product off the ground. The 100/day cap keeps shared IPs healthy while you grow.
I need more volume or better rates. What now?
Enterprise plans come with a custom allowance and volume rates — plus custom retention or a dedicated IP at scale. Use the “Chat for custom pricing” link under the plans.
Start sending email your users actually receive
3,000 emails a month free — full API, SMTP relay, templates, tracking, and webhooks. Create a key, verify a domain, and send in minutes. No credit card.