One price is your balance.
Spend it on email and SMS. Marketing and unlimited contacts are included.
Price is your balance
Every dollar you pay is sending balance. No platform fee on top.
Everything included
Marketing and unlimited contacts. The add-ons that cost extra elsewhere.
One shared wallet
Email today. SMS and WhatsApp use the same balance when they launch.
Refreshes monthly
A fresh balance each month. Go over and you keep sending, capped.
Enterprise
Sending 1M+ or need custom terms? Let's talk.
Custom ratesCustom limitsDedicated supportAnnual invoicing & ACH
Compare plans
Every limit, side by side.
| Free | Starter | Growth | Enterprise | |
|---|---|---|---|---|
| Plan | ||||
| $0 | $10–$80 | $200–$800 | Custom | |
| 5k emails | ~20k–125k emails | ~250k–1M emails | Custom | |
| $1.00 / 1k | $0.90–$0.85 / 1k | Custom | ||
| Included | From $0.50 / 1,000 emails / 1k | $0.80 / 1,000 emails / 1k flat | Custom | |
| 200 / day | No limit | No limit | No limit | |
| Soon | Soon | Soon | Soon | |
| Soon | Soon | Soon | ||
| Open & Click Tracking | ||||
| Verified domains | 5 | 10 | 100 | Custom |
| Soon | Soon | |||
| 25 MB | 2 GB | 10 GB | Custom | |
| Audience | ||||
| 10,000 | Unlimited | Unlimited | Unlimited | |
| Segments, activity & CFs | ||||
| Remove Unitpost Branding | ||||
| Unsubscribe management | ||||
| Platform | ||||
| 7 days ahead | 90 days ahead | 90 days ahead | 90 days ahead | |
| REST API | ||||
| 10K runs/mo (soon) | 50K runs/mo (soon) | 100K runs/mo (soon) | Unlimited (soon) | |
| 2 endpoints | 5 endpoints | 25 endpoints | Flexible | |
| 7 days | 60 days | 90 days | Flexible | |
| Workspace | ||||
| 1 | 3 | 10 | Custom | |
| 3 | 10 | 50 | Custom | |
| GDPR compliance | ||||
| Soon | Soon | |||
| Automated backups | ||||
| Soon | Soon | |||
| Help & support | ||||
| In-app docs & AI assistant | ||||
| 50 | 500 | 5,000 | Unlimited | |
| Ticket support | ||||
| Priority response | ||||
Questions
Pricing, answered
How does pricing work?
Pick a tier and pay one flat monthly price. That price is also your monthly sending allowance — a dollar balance spent on what you send at your tier's rates. Campaigns and unlimited contacts are included; automations are coming soon. You're only ever metered on sending.
What is the monthly sending allowance?
A dollar allowance included with your plan, equal to your plan price. Sends draw from it at your tier's rate (e.g. $0.50 / 1,000 emails on Starter). It refreshes at the start of every billing period. Email uses it today; SMS and WhatsApp will draw from the same allowance when they launch.
Does unused allowance roll over?
The monthly allowance refreshes each period like the rest of your subscription — it doesn't accumulate. If you regularly need more, move up a plan (or a commit stop) for a bigger allowance and a cheaper rate. When you upgrade mid-period, the unused part of your current allowance carries into the new plan's period.
Do marketing features cost extra?
No. Campaigns and topic-level unsubscribes are on every plan, including free. Unlimited contacts are on paid. A/B testing and automations are coming soon. A campaign email costs exactly the same as a transactional email — one rate, one meter.
What counts as an email?
Each sent message counts once, regardless of whether it's delivered, bounces, or fails at the provider level. Multiple To, CC, or BCC recipients on a single send each count.
How many contacts can I store?
Unlimited on every paid plan. The free tier is capped at 10,000 contacts to prevent abuse. (We apply a very high fair-use ceiling on paid plans — if you're approaching it we'll reach out, never hard-block your sends.)
What happens if I use up my allowance?
Paid plans keep sending on pay-as-you-go overage at your plan's overage rate (a little above your plan rate — so if you're regularly over, upgrading is always cheaper), capped at 2× your monthly allowance, then sending pauses. The free tier stops at its limit (and its daily cap) until the next cycle or an upgrade.
How are inbound emails counted?
Inbound (received) messages on your verified domains are parsed and delivered to your app via webhook. Receiving is included on every plan, including free. Received messages don't draw the paid dollar sending allowance; on the free plan they share the monthly email quota with outbound sends.
Can I switch plans at any time?
Upgrade or downgrade whenever you like. Changes prorate automatically, and on an upgrade the unused part of your current allowance carries into the new plan.
Do you offer annual billing?
Self-serve plans are billed monthly with no commitment — cancel any time. Annual contracts are available for Enterprise; reach out to sales.
Do you offer non-profit or education pricing?
We do. Reach out to sales from a verified non-profit or educational organization and we'll set you up with discounted pricing.
What payment methods do you accept?
All major credit and debit cards via Stripe. Enterprise plans can be invoiced and paid by ACH or wire.
Is the free tier really usable in production?
Yes. It includes the full API, templates, tracking, and deliverability features — sized to get a real product off the ground. The 200/day cap keeps shared IPs healthy while you grow.
I need more volume or better rates. What now?
Enterprise plans come with a custom allowance and volume rates — plus custom retention or a dedicated IP at scale. Use the “Chat for custom pricing” link under the plans.
Start sending email your users actually receive
5,000 emails a month free — full API, SMTP relay, templates, tracking, and webhooks. Create a key, verify a domain, and send in minutes. No credit card.